Dana Ponsky’s unique background in college and graduate school admissions, career counseling, and student development services at both the high school and collegiate level, along with her entrepreneurial endeavors spans nearly twenty years. This perspective provides 9th -12th students, college students, and families, based in the US and abroad, with the tools and resources to learn not just what it takes to have a great application to get into college, but most importantly, what is needed to ensure long-term success in college and beyond.